Critical takeaways Artificial Intelligence (AI) offers significant opportunities for crisis communicators and AI is likely to increase the need for communication and empathy in the workplace. However, AI also poses significant challenges when it comes to the speed and complexity of the crisis that...

Critical takeaways Corporate crises disrupt plans and strategies and divert attention away from what companies want to do.  Disruption can be a negative, destructive force, but it also provides an opportunity to transform and improve an organization. Surviving the crisis is crucial, but real...

Critical takeaways The US Business Roundtable recently stated that in addition to creating value for shareholders, companies also have a responsibility to create value for society. Kith believes that this is the right thing to do for society but that this also benefits companies as far as their...

You own your brand, the public owns your reputation. Too often companies are narrowly focused on planning for or responding to a crisis. Some companies spend resources on ERM systems to track and monitor their operational risks. However, they rarely spend time outside of a crisis situation...