Communicating How & When to Re-Open for Business

March 30, 2020

On the second webinar in Kith COVID-19 Communication’s Series, Bill Coletti helps leaders and their advisors address the confusion around how and when businesses should come back. More specifically, he discusses the financial, social and moral considerations that come with those decisions – especially in light of mixed scientific, political and governmental guidance. 

Specifically, Bill discusses:

  1. Sources of truth: Which “lifeguard” will you and your stakeholders trust regarding when it is safe to reopen? 
  2. Financial, social, and moral considerations: questions all businesses must ask when deciding when and how to re-open for business. 
  3. Lessons learned from Asia coming back to a “new normal”: benchmarking large companies’ back-to-business strategies.




You can access a PDF of the webinar slides here.


Filed under: Blog


Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.