By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how...
By Bill Coletti, CEO, Kith Critical Takeaways With the daily onslaught of social media posts and news articles, it can be challenging to distinguish smoke from fire on the issues that really matter Media monitoring is vital, but current practices are limited in their ability to actually...
The previous post,3 Reputational Risk Categories: A New Framework for Crisis Planning, reviewed three reputational risk categories and how they fit into a new framework for crisis planning. The next three posts will explore each of the threats in greater detail, starting here with...
By Bill Coletti, CEO, Kith Critical Takeaways: Promoted ‘Moments’ on Twitter have the potential to drive conversation It remains to be seen if promoted moments is the right tool for authentic communication with your 3 Cs – customers, communities and critics Earlier this month, Twitter revealed...
https://youtu.be/MLYUN4JNbp0 Developing a comprehensive crisis plan can often feel like trying to boil the ocean. Communicators and executive leadership are known for staying awake at night thinking about the number of worst-case scenarios that could damage a company’s business and reputation. And...
By Bill Coletti, CEO, Kith Critical Takeaways Kith are the peer group that affects and influences the opinions and attitudes that we all hold. First movers are viewed as fringe – but joined by others they create what is next. We’ve all heard of the social experiment where one person...
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!