I started putting together a post a few weeks ago called “The Ecosystem Of Advice.” It was going to be a deep dive on who exactly we turn to when our business is in crisis and collapsing around us. I had a few thoughts, of course -- consultants, attorneys, recommendations from past colleagues,...

No one seems to know what many brands really even do. Is that an issue? I don’t want to write much about the Mark Zuckerberg hearings -- although “Mr. Zuckerman” was pretty funny, as well as the fact that a tech hearing used printed-out logo boards -- because the story’s been everywhere, and...

What is pattern recognition? Pattern recognition has been around since humans have been around, as it’s one of the more logical ways we make sense of our world. In recent years, it’s gained a bunch more contextual notoriety because it’s deeply tied to image processing, neural networks, machine...

  We’re not big fans of jumping into the fray with whatever everyone else is writing about at a given time. There’s a lot of digital noise already out in the ether, so why make that worse? We have opinions on the United flight dog, the Facebook/Cambridge Analytica situation, Uber’s...

As we look back on 2017, we at Kith find ourselves not only planning for the new year ahead, but reflecting on the past 12 months. We had a busy year helping clients in their journey toward reputation excellence by implementing the Kith Model for Reputation Excellence. Kith’s Model for Reputation...

By Bill Coletti, CEO, Kith Active Shooter Situations Are a Realistic Risk For Which CEOs Should Prepare Critical Takeaways Crisis simulations help your organization prepare for every scenario, even the ones that are painful to think about In an active shooter situation, law enforcement runs the...

By Bill Coletti, CEO, Kith An interesting question: who’s the most authentic CEO in the world? Yes, authentic. Authentic as defined by the dictionary is “Representing one’s true nature or beliefs; true to oneself or to the person identified.” Or more simply put: REAL. We’re used to ranking CEOs by...

Crisis binders are outdated and a risk to your reputation By Bill Coletti, CEO, Kith I’m going to let you in on a secret that may upset my fellow crisis communications experts. Those binders you have on your shelf right now? The ones a consultant charged you and your company thousands of dollars...

Why post-crisis is the best time for your company to ideate on its reputation https://youtu.be/H3-rUP_W9kM Critical takeaways: Pattern recognition helps communicators anticipate what is likely to happen next Awareness of risks present, past and future helps organizations recover their reputations...