Critical takeaways Social media still matters. Companies must have a presence and use these platforms in a crisis. Pre-closure is the new disclosure. Be proactive, ‘take the trash out’, be clear about what you stand for and get out in front of the issue. Data breach is a waning public concern but...
Critical takeaways Success in a crisis requires active engagement by the organization's senior leadership. Active decision-making is key to success and this is supported by active monitoring of the media landscape. Active preparation shouldn't be mistaken for overreaction. The eventual decision...
The best crisis managers I have seen have both a high Crisis IQ and a high Crisis EQ.
Critical takeaways In sailing, the rhumb line is the shortest, most direct route between Point A and B. However, external factors such as tides, weather or obstacles seldom allow ships to take this direct route, and they must compensate for these factors. Businesses in crisis also need a clear...
Four ways to help overcome misplaced confidence while also allowing you to remain confident despite the uncertainty in a crisis
Critical takeaways Like our diets, we can take different approaches to how we prepare for crises. Many companies have a high-carb, ‘junk food’ approach to crisis preparedness which generates a short-term ‘sugar-high’ but little sustainable benefit. Unlike high-carb diets, a keto diet advocates a...
Critical takeaways Knowing the right thing to do in the run up to or aftermath of a crisis can be difficult. A process for ethical decision-making is needed to overcome these challenges. Immanuel Kant’s philosophy - based on the four pillars of autonomy; the categorical imperative; ethical...
Critical Takeaways Insurance is available to cover crisis communications support in a crisis. Check to see if you have this in place and understand what is covered. Establish a rapport with the providers before an event. The simulation was going incredibly well. The data breach had been...
Critical Takeaways CEOs need an honest view of the situation in order to be able to manage a crisis. This requires those who support them to ‘speak truth to power’. Crisis communicators are in a unique position to bring the external perspectives into the discussion. Communicators must learn to...
Critical takeaways A shelf of plans in ‘white binders’ gives a false sense of security and can be worthless. A crisis plan is not a step-by-step guide for every possible eventuality but should lay out the basic procedures for managing a crisis and some standard steps to address crises by type....
Critical Takeaways Reputation risk is becoming better understood and more explicitly linked to corporate value but CEOs still lack the requisite tools to manage this risk. Lessons learned from compliance in the 1990s / 2000s provide a roadmap for CEOs to build a culture that creates and values...
Adapting Stephen Covey’s, “The Speed of Trust” allows us to apply the Trust Matrix to crisis response.
Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!