By Bill Coletti, CEO, Kith Critical Takeaways:   Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s design capabilities, with features including a 5.7-inch screen, stylus, and exploding batteries. The latter, of course, was not part of the plan, and the company voluntarily recalled … Read more

By Bill Coletti, CEO, Kith   How do you affect your Kith? Are you a positive voice or a negative voice? Monday of this week, October 5, was National Do Something Nice Day. At Kith, we took this opportunity to provide some snacks, movie tickets and other treats for a few of our friends and … Read more

By Bill Coletti, CEO, Kith Critical Takeaways:  A company owns its brand but the public owns its reputation, which is why companies must ensure that they are always meeting consumer expectations Product marketers’ secrets can help reputation management professionals maximize results and help companies get the credit they deserve There is one fundamental truth in … Read more

By Bill Coletti, CEO, Kith So far in this four-part series on crisis planning and managing reputational risks, we have presented: 3 Reputational Risk Categories: A New Framework for Crisis Planning in the Food in Agricultural Industry How to Manage Preventable Reputational Risks How to Manage Strategic Reputational Risks. We’ll conclude this series with an … Read more

By Bill Coletti, CEO, Kith   Critical Takeaways: Critical Moments can occur at any time, without warning. You must always be prepared. By taking four steps, Chipotle was able to engage with customers, communities, and critics through a critical moment. It is a food manufacturer, retailer or restaurant’s worst nightmare – a food borne illness outbreak … Read more

By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how companies can use a new framework for crisis planning. … Read more

  By Bill Coletti, CEO, Kith Critical Takeaways With the daily onslaught of social media posts and news articles, it can be challenging to distinguish smoke from fire on the issues that really matter Media monitoring is vital, but current practices are limited in their ability to actually help leaders make better business decisions Expert … Read more

  The previous post,3 Reputational Risk Categories: A New Framework for Crisis Planning, reviewed three reputational risk categories and how they fit into a new framework for crisis planning. The next three posts will explore each of the threats in greater detail, starting here with preventable reputational risks. So, let’s begin. What is a preventable … Read more

By Bill Coletti, CEO, Kith Critical Takeaways: Promoted ‘Moments’ on Twitter have the potential to drive conversation It remains to be seen if promoted moments is the right tool for authentic communication with your 3 Cs – customers, communities and critics Earlier this month, Twitter revealed ‘Moments,’ a new platform which displays the day’s largest … Read more

Developing a comprehensive crisis plan can often feel like trying to boil the ocean. Communicators and executive leadership are known for staying awake at night thinking about the number of worst-case scenarios that could damage a company’s business and reputation. And trying to prepare for every scenario can feel overwhelming—if not impossible. Then, when communicators … Read more