We are now entering the third or fourth week of messaging around corporate response – the “mushy middle phase” as we referred to it in our previous webinars.
On the third webinar in Kith’s COVID-19 Communications Series, Bill Coletti shares observations on how companies are using the A-B-C approach (Always – Be – Communicating) and remaining helpful and offering value to the groups that matter most to them – their teams, customers and other stakeholders.
Specifically, Bill discusses:
- specific case studies in the “middle phase” of companies who are excelling at their COVID-19 communications
- successful, creative communications approaches
- tips for continuing to A-B-C with the people that matter most to your organization
You can access a PDF of the webinar slides here.