Crisis planning is broken. Companies try to plan for every calamity imaginable resulting in an unwieldy stack of confusing plans, or they don’t prepare at all. Being caught unprepared in a crisis is something that keeps executives up at night — wouldn’t you sleep better knowing that your team was prepared for whatever crisis comes its way?

Kith believes company leaders don’t plan for reputational threats the way they do for other business risks, but they should. Kith created a more logical typology adapted from a model used in the financial services industry to best manage and plan for reputational risks. With the Reputation Excellence model and Kith’s guidance, your organization is better prepared to meet and manage risk.