Bill Coletti and Karlan Witt, CEO of Cambia Information Group, discuss using stakeholder research so you don’t have to guess when it comes to crafting your next COVID-19 response message.

The webinar covers:

  • Robust research options: the recipe for strong survey research, message development, stakeholder prioritization, spokesperson optimization and more
  • “Off-the-shelf” solutions: exploring economical tools for effective message testing
  •  D-I-Y research: best practices, tools and insights for do-it-yourself research



Resources mentioned in the webinar:

Articles mentioned in the presentation:

You can access a PDF of the webinar deck here.
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