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Insights on crisis communications and reputation

Purpose Is More Than Living Your Values

Purpose Is More Than Living Your Values

The pandemic has upended so many aspects of life and commerce. Prior to this upheaval, conversations about corporate purpose were well underway. Consumers and business leaders alike were looking at where they want to fit within societal...

Social Risk: When the Protest Comes to You

Social Risk: When the Protest Comes to You

This has been a summer of protests, unrest, and social risk. I think protests will continue into the fall, through the election, and probably beyond. Whether or not your organization takes a stand on any particular issue, protests may still come to...

Pressured to Speak? Consider These Four Things First

Pressured to Speak? Consider These Four Things First

I’ve been thinking a lot lately about social risk. More than I’ve ever seen, corporations and organizations are being pressured to weigh in on societal and political issues. I see great social risk in commenting, in not commenting and in the timing...

Then Came the Lawyers

Then Came the Lawyers

Then came the churches, then came the schools, then came the lawyers, then came the rules. Here we are, nearing the end of the summer of COVID in what’s become the year of COVID. Recently, I was reminded of an old Dire Straits song called...

Consistency and Innovation – You Need Both

Consistency and Innovation – You Need Both

One of the ways strategic communicators create value is mastering the tension between consistency and innovation.  When you’re consistent, your stakeholders know who you are and what to expect from you, day in and day out. We disappoint people when...

Get Back on Plan Now for a Better 2021

Get Back on Plan Now for a Better 2021

It’s time to get back on plan. I’m pretty sure none of us had “deal with unprecedented disruptions spawned by a pandemic” in our 2020 plans. Most of us have been “off plan” since March. Many of us have essentially lost half a year of making...

Bust Through Silos, Even During COVID

Bust Through Silos, Even During COVID

About two years ago, I wrote about Silo Island. Collaboration between communications, operations and legal is crucial during a crisis. You have to bust through silos. It can’t just be perfunctory checking the box. It's critical for these units to...

Scaling Your CEO for Better Crisis Response

Scaling Your CEO for Better Crisis Response

Over my career, I’ve seen CEOs rise and I’ve seen others stumble during a crisis. It often comes down to what they focus on.  CEOs can be one of the most important assets a strategic communicator can deploy when responding to a crisis. Scaling your...

Using Tabletop Exercises to Improve Coming-back Plans

Using Tabletop Exercises to Improve Coming-back Plans

Critical takeaways: Use tabletop exercises to explore specific what-if scenarios around your coming-back plan. What you’re really looking for is, "Uh oh, that's something we hadn't thought about. How's this going to change our planning?" They’re...

Seeking Bigger Pastures

Seeking Bigger Pastures

Critical takeaways: The sheer volume and complexity of today’s challenges make it hard for strategic communicators to do what we do best. Seeking bigger pastures will enable us to see around corners and best position our organization for what’s...

Unless the CEO Is the Crisis

Unless the CEO Is the Crisis

Critical takeaways: CEOs can be effective crisis communicators, unless the CEO is the crisis. Knowing your public is critical to understanding the impacts to reputation arising from a CEO’s missteps. Strategic communicators should plan for various...

Leading While Always Communicating

Leading While Always Communicating

Critical takeaways: Strategic communicators will need to find ways to keep their CEOs leading while always communication and visible to people who matter Humility, generosity and engagement are crucial leadership characteristics in this time of...

Critical Moments: The New Mindset of Reputation Management

In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence through meeting the needs and expectations of the public.

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