Your Corporate Reputation Can Change In An Instant
Find out how to manage the “unmanageable” of reputation, steer clear of crises and turn the unanticipated into opportunity.
Get a free chapter of Bill Coletti’s best-selling book, Critical Moments: The New Mindset of Reputation Management.
Described as “required C-Suite reading” and “a must-read for communications professionals” this is the handbook for building bullet-proof corporate reputations.
Crisis hits when you least expect it. Bill’s years of experience and calming disposition truly helped us through a crisis, and his thought process of reputation management is second to none. I would highly recommend Critical Moments to CEOs.
John Keating,
President of Business Operations and Supply Chain, Cargil
Discover best-in-industry thinking on crisis and corporate reputation
In this free chapter, you’ll learn:
- Why most risk planning only makes you feel prepared (and what to do, instead)
- How companies like Chipotle and EpiPen failed to manage the true risks to their reputations
- What other leading companies are doing right — and reaping the rewards
- Why your next crisis will be caused by 1 of 3 types of risk; how to differentiate for smarter mitigation
- The 4As of reputation management that every leader and comms professional must know
- What reputation really means (and why brand management isn’t enough)
For any organization today, reputation has never been more critical or less stable. Bill Coletti offers deep experience and plain-spoken wisdom that will help you understand the stakes, navigate the challenges, and make smart decisions while everyone is watching.
John McGrath,
Senior Vice President of Communications & Marketing, The College Board
Critical Moments is a must-read for CEOs and their teams for its concepts on how reputations are made, lost, and grown.
George Friedman,
Founder And Chairman, Geopolitical Futures
Take your crisis binders off the shelf, throw them away, and put this book there instead. It's all you need. Clearest thinking yet on how organizations should reconsider their POV of crises and reputation-building/management… Extremely practical guide. Wish to hell this had been around when I was working on crises from BP to Katrina and beyond
Greg Jenkins,
North Bay Strategies, LLC
About the Author,
Bill Coletti
Bill Coletti is a crisis communications and reputation management authority whose leadership has shaped the crisis strategies of clients including AT&T, Cargill, The College Board, Target Corporation, American Airlines, The Home Depot, American Express, and Xerox, as well as major universities and NGOs.
The founder of Kith.co, Bill leads a nimble team of battle-tested crisis comms and reputation experts serving US and global leaders.
Ready to learn what the Fortune 500s know about reputation?
Start now with this free chapter.