Sometimes, it is exactly the comfort that keeps us from pursuing what we really want. Bill Coletti, founder of the crisis communications and reputation management firm called Kith Consulting, has stepped out of the comfort offered in working for an established organization as a consultant to starting and running his own consulting business. When the stakes are high, he managed to push through and grow his business into a success. Bill shares his journey while imparting great insights to those who are starting a business of their own. He talks about the challenges he encountered as a sole owner and finding focus on the service offerings that worked best for him. He also offers advice on selling services, getting referrals, scaling your business, and more.