Is The War on Fake News the New War on Drugs?

Fake news — or as Trump recently renamed it, “very fake news” — is still big news. It comes up in seemingly most press conferences or discussions of the 2016 election or even general daily discourse. It’s everywhere, and has been for months. Even 60 Minutes, maybe one of the all-time not-fake-news programs, recently covered […]

WEBINAR REPLAY: How Unobvious Influencers Shape Your Reputation

By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what’s important to them Access as currency Approach like you would a friend In 2016, your communications plan was considered incomplete if it didn’t include “influencer marketing.” We’re big believers in […]

WEBINAR REPLAY – How Consumers Make Buying Decisions in the Information Age

By Bill Coletti, CEO, Kith Critical Takeaways Consumers want simple advice regarding food choices Consumers see academics, food producers, and influencers as experts, but need to know the experts share their values Food producers and consumers share common values relating to animal welfare, our communities, the environment, and economics. Recognizing and building on these shared […]

WEBINAR REPLAY – What We Learned from the Top 6 Critical Moments in Food & Agriculture in 2016

By Bill Coletti, CEO, Kith Critical Takeaways: If your company makes a promise, it must be able to deliver When brand promises fail to match customer expectations, risk soars and critical moments escalate The top 6 critical moments of 2016—from Chipotle’s crisis to increased food recalls—illustrate the increasing reputational threat of corporate silos and the […]