fear busting

Kith: Communicators, Reputation Managers, Fear Busters

Critical takeaway One of the first services Kith provides to any client is fear-busting: helping acknowledge and overcome their fears. Once fear is out of the way, we can all get to work on the real problem.   A typical call to Kith begins one of three ways.   “We just learned from our operations […]

Effective risk managers need good storytellers

Critical takeaways A large part of what we do at Kith involves reputation risk management but we often see Communications teams excluded from the risk management process. Communications is the only part of the business that can adequately share the risk story. They are also key to understanding what is taking place outside an organization. […]


Culture is king (as long as it’s a positive one)

Critical takeaways We firmly believe that the key differentiator in a crisis is speed which is a combination of well-understood core values and a clear chain of command. However, a negative or toxic culture can still lead to a speedy response which will only make matters worse. Focus on building a strong, positive culture first. […]

Kith CReD Snapshot

Kith CReD Snapshot: Is your team crisis ready?

We at Kith are excited to tell you about a new tool that we have developed to help organizations get a better handle on their own crisis readiness: the Kith CReD Snapshot (launched July 25, 2019). CReD stands for Crisis Readiness Diagnostic, but it also takes a cue from the slang word “cred,” which is […]

Krulak’s Law: Managing your frontline risks

Critical takeaways Organizations have to decentralize to be successful but this poses challenges and can create additional risks to the business. These risks can be reduced significantly by empowering, trusting and educating front-line employees. Front-line employees will have the majority of client-facing time so they must be considered in the comms strategy and be included […]

Grace: Can you have it in a crisis?

Critical takeaways Discussions around crisis usually employ metaphors for conflict but grace is also a powerful concept. The five elements of grace – generosity, respect, action, compassion, and energy – can guide our behavior in a crisis. Approaching a crisis with grace helps us maintain a values-driven, honorable path.   Very often, talk about crises […]

Filling your reservoir of goodwill

Critical takeaways Having a sound reputation and a reservoir of goodwill is critical to success in a crisis. Your reputation is built on authentic, positive behaviors over the long term, starting well before a crisis hits. Our Four As of Reputation Excellence and Seven Levers for Reputation Management will guide you as you develop your […]

Creativity or Authenticity in Crisis?

Critical takeaways Crises are always a mix of unfamiliarity because every situation is different, and familiarity because the fundamentals of an effective response are the same. Unfortunately, sticking to these fundamentals and taking a ‘traditional’ approach can make your response seem old fashioned and overly conventional, tempting you to become creative. Creativity can work in […]

Strategic Risks: Balancing Friction And Convenience

Critical Takeaways Digital friction is the resistance created where additional steps are required for someone to start using a device or service. Companies strive to reduce friction and increase convenience but this can be at the expense of security and other benefits. These tradeoffs can create strategic risks and you have to be prepared to […]