Purpose Is More Than Living Your Values

Purpose Is More Than Living Your Values

The pandemic has upended so many aspects of life and commerce. Prior to this upheaval, conversations about corporate purpose were well underway. Consumers and business leaders alike were looking at where they want to fit within societal expectations. COVID-19 has...
Social Risk: When the Protest Comes to You

Social Risk: When the Protest Comes to You

This has been a summer of protests, unrest, and social risk. I think protests will continue into the fall, through the election, and probably beyond. Whether or not your organization takes a stand on any particular issue, protests may still come to you. What we’ve...
Pressured to Speak? Consider These Four Things First

Pressured to Speak? Consider These Four Things First

I’ve been thinking a lot lately about social risk. More than I’ve ever seen, corporations and organizations are being pressured to weigh in on societal and political issues. I see great social risk in commenting, in not commenting and in the timing of any comment....
Then Came the Lawyers

Then Came the Lawyers

Then came the churches, then came the schools, then came the lawyers, then came the rules. Here we are, nearing the end of the summer of COVID in what’s become the year of COVID. Recently, I was reminded of an old Dire Straits song called “Telegraph Road.” It’s a...
Consistency and Innovation – You Need Both

Consistency and Innovation – You Need Both

One of the ways strategic communicators create value is mastering the tension between consistency and innovation.  When you’re consistent, your stakeholders know who you are and what to expect from you, day in and day out. We disappoint people when we don’t do what...
Get Back on Plan Now for a Better 2021

Get Back on Plan Now for a Better 2021

It’s time to get back on plan. I’m pretty sure none of us had “deal with unprecedented disruptions spawned by a pandemic” in our 2020 plans. Most of us have been “off plan” since March. Many of us have essentially lost half a year of making progress on our plans....
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