image of sail boat and rhumb line map

Staying on course: follow your crisis rhumb line

Critical takeaways In sailing, the rhumb line is the shortest, most direct route between Point A and B.  However, external factors such as tides, weather or obstacles seldom allow ships to take this direct route, and they must compensate for these factors. Businesses in crisis also need a clear sense of their endpoint – the […]

image of sign that says confidence

Confidence in Crisis: The Confident Communicator

Critical takeaways Communicators must be able to deliver advice and guidance with confidence in a critical moment. This can be hard when the situation is dynamic and changes rapidly. Confidence must be based on a shared level of preparedness and ability, rather than bravado which can mask a preparedness gap. A combination of preparation, adaptability, […]

The Keto Diet for Crisis Readiness

Critical takeaways Like our diets, we can take different approaches to how we prepare for crises. Many companies have a high-carb, ‘junk food’ approach to crisis preparedness which generates a short-term ‘sugar-high’ but little sustainable benefit. Unlike high-carb diets, a keto diet advocates a higher fat intake to help generate a long-term, sustainable supply of […]

Doing the right thing - ethical decisions

Doing The Right Thing: How to Make Ethical Decisions

Critical takeaways Knowing the right thing to do in the run up to or aftermath of a crisis can be difficult. A process for ethical decision-making is needed to overcome these challenges. Immanuel Kant’s philosophy – based on the four pillars of autonomy; the categorical imperative; ethical considerations; and symmetrical communications – provides an excellent […]

image of insurance policy

Crisis communications insurance policy: Are you covered?

Critical Takeaways Insurance is available to cover crisis communications support in a crisis. Check to see if you have this in place and understand what is covered. Establish a rapport with the providers before an event.   The simulation was going incredibly well. The data breach had been identified and the technical teams were responding. […]

speaking truth to power

Truth to power: A Communicator’s Obligation

Critical Takeaways CEOs need an honest view of the situation in order to be able to manage a crisis. This requires those who support them to ‘speak truth to power’. Crisis communicators are in a unique position to bring the external perspectives into the discussion. Communicators must learn to share their views with clarity, courage […]

man burried under work

The problem with planning for a problem

Critical takeaways A shelf of plans in ‘white binders’ gives a false sense of security and can be worthless. A crisis plan is not a step-by-step guide for every possible eventuality but should lay out the basic procedures for managing a crisis and some standard steps to address crises by type. This generates valuable speed […]

buidling block representing CEOs and leadership

How CEOs can build a reputation premium through leadership and pressure

Critical Takeaways Reputation risk is becoming better understood and more explicitly linked to corporate value but CEOs still lack the requisite tools to manage this risk. Lessons learned from compliance in the 1990s / 2000s provide a roadmap for CEOs to build a culture that creates and values reputation. Reputation is built from the top […]


Crisis and the Speed of Trust

    Many of you will have seen the funny commercial series for an insurance provider with the tagline “Life comes at you fast.”  That always gets me thinking about the reaction that most people have when confronted with a critical moment. Suddenly, they are faced with a situation that impacts their organization’s ability to […]

Construction site crane building Strategy 3D word. Part of a series.

Intersection of Strategy and Expectations

We all love to use the word strategy and this is the natural level at which a communicator should be thinking.  Our efforts are a major part of what makes strategy – the way in which the organization will realize its objectives – work. But much as we like to talk about it, it’s also […]