branding

Insights into crisis leadership, reputation and readiness

branding

Hot Potato: What To Do When You’re Targeted

Hot Potato: What To Do When You’re Targeted

We’re taking you way back in the wayback machine to when I was a little kid in Canada. It was 1991 when Winnipeg-based Old Dutch Foods entered the Ontario market hoping to gain ground but instead faced a salty standoff. Rival Hostess Frito-Lay was accused of buying all the Old Dutch chips from...

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Are you ready for a crisis?

Is your organization prepared to respond to a crisis and protect its hard-earned reputation? Take our quiz and find out!