A Lot of Extra Work

A Lot of Extra Work

Critical takeaways: Communicators will have to do a lot of extra work to tell the story of how we come back from COVID-19. Specific audiences should receive specialized messages that address their particular needs, but those need to be consistent and fit the themes of...
Communicating and Defending a Mask Policy

Communicating and Defending a Mask Policy

Critical takeaways: Setting customer expectations is critical to maximizing acceptance of COVID-19 policy changes, and communicating clearly is the key. The reputation risk of mask policies should be evaluated as a balance between the strategic risk of requiring a...
Everyone Is Just “Over It”

Everyone Is Just “Over It”

Critical Takeaways Communicators do not have the luxury of being “over it.” We have to figure out what to say next. Learn to surf when you are stuck in crashing waves. Ask three questions to help create a bigger future.  In the spirit of being real, let’s just start...
Kith’s COVID-19 Crisis Communications Playbook

Kith’s COVID-19 Crisis Communications Playbook

Over the past eight weeks, we have hosted a series of webinars sharing our insights, observations, and recommendations for responding to the COVID-19 crisis. We sincerely hope the content we have shared has been helpful to you and the organizations you serve. Our goal...
Creating Value as Strategic Communicators

Creating Value as Strategic Communicators

Critical takeaways As a crisis recedes, a strategic communicator needs to focus on how we create value for our organization’s leadership and our teams. Especially now, we receive an overabundance of information, but there’s very little wisdom. Strategic communicators...
COVID-19 Crisis Q&A with Bill Coletti

COVID-19 Crisis Q&A with Bill Coletti

In this webinar Bill Coletti hosts a live Q&A session to answers questions related to COVID-19 crisis communications strategy and tactics.   You can download the PDF version of the deck here. In the webinar, Bill references a toolkit from Johns Hopkins for...
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