Crisis Communications & Reputation Management

/kiTH/ noun
a cadre of peers who shape opinions and attitudes while instilling sophisticated habits for action

Kith is a crisis communications and reputation management firm that transforms organizations from a state of crisis to a state of normalcy. During a crisis, we defend your organization against reputation disruption. We also transform organizations so they have license to operate with reputation resilience. Transformation means changing one’s state. We developed the Kith Model for Reputation Excellence to make reputation transformation manageable.

Bill Coletti founded Kith with this vision in mind. We seek to be kith to our clients, demonstrating sophisticated habits, mindsets and behaviors while providing wise, forward-thinking insights. We care about our clients not only at a professional level but also a personal level.

We intentionally limit the number of clients we work with at any time so that we can devote the thoughtfulness and presence required to be true kith.

Kith Model for Reputation Excellence


Think about your need and desire for change


Consider the ways you might go about making the change


Gain permission and the tools necessary to bring about the change


Enact the change you’ve been working toward

By following this model, your organization is able to get the credit it deserves and benefit of the doubt during critical moments. Getting credit is even more crucial after a crisis, but it is also important to inoculate your reputation against a future crisis.

Getting credit is even more crucial after a critical moment or when things go wrong. Following a crisis, you will need to rebuild your reputation. 

We defend your organization against reputation disruption

Disruption resistance in crisis communications isn’t new. There’s the old way, where crisis plans were written and placed in a binder on the shelf, becoming outdated almost immediately or not used at all. A PR firm may be brought on during the crisis to help stop the bleeding, then disappear once business returned to normal. But we know you deserve better.

Planning takes precedence over the plan

We believe in a cross-functional approach to crisis planning that provides an enterprise-wide understanding of your organization’s risk landscape. We believe that wisdom paired with data-driven insights are the most valuable assets you can have on your side when you need it most.

Not sure where to start?

Assess your crisis readiness by taking the Kith CReD Snapshot by clicking the green button below.


Your organization owns its brand, but the public owns its reputation. Effective, fast and credible crisis response is the key to mitigating damage to your reputation over the long term, but few organizations invest time and resources into truly understanding their crisis response capabilities. Because you’re on our site and reading about crisis readiness, it’s likely that you’ve had some doubts about your organization’s crisis readiness. You’re not alone.

That’s why we created the Kith CReD Snapshot. In 10 short minutes, you will get your CReD Score, a measure of your organization’s current state of crisis readiness, and how your organization compares to others. The Kith CReD Snapshot is free to take. Its insights into your organization are yours to use with no obligation.

We are here to help. At the end of the online questionnaire, we’ll ask if we can follow up with you to discuss your organization’s crisis readiness and how we might help you on the journey from where you are to where you want to be.

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