litigation

What to expect when you’re expecting: preparing for litigation

Critical takeaways Litigation is a fact of life for businesses so it is often a matter of when, not if, you get sued. Businesses are still often unprepared for this, compounding the challenges of litigation. Although complex, litigation is still a process and one that communications teams can prepare for. These steps will help communications […]

Crisis and AI

Crisis and AI: what happens when “the computer did it”

Critical takeaways Artificial Intelligence (AI) offers significant opportunities for crisis communicators and AI is likely to increase the need for communication and empathy in the workplace. However, AI also poses significant challenges when it comes to the speed and complexity of the crisis that these systems could cause and how communicators need to prepare. AI […]