Crisis and purpose: Giving corporations permission to do what’s right

Critical takeaways The US Business Roundtable recently stated that in addition to creating value for shareholders, companies also have a responsibility to create value for society. Kith believes that this is the right thing to do for society but that this also benefits companies as far as their crisis readiness is concerned. A clearer social […]

internal mindset

Controlling a crisis starts from within you: Are you ready?

Critical takeaways Both the external and internal environment present challenges in a crisis but a crisis leaders internal mindset is the only one that we can guarantee control over. Exceptional crisis communicators understand this and are more effective as they aren’t distracted by events beyond their control. Apply these recommended techniques to focus internally and […]