Filling your reservoir of goodwill

Filling your reservoir of goodwill

Critical takeaways Having a sound reputation and a reservoir of goodwill is critical to success in a crisis. Your reputation is built on authentic, positive behaviors over the long term, starting well before a crisis hits. Our Four As of Reputation Excellence and...
Creativity or Authenticity in Crisis?

Creativity or Authenticity in Crisis?

Critical takeaways Crises are always a mix of unfamiliarity because every situation is different, and familiarity because the fundamentals of an effective response are the same. Unfortunately, sticking to these fundamentals and taking a ‘traditional’ approach can make...
Strategic Risks: Balancing Friction And Convenience

Strategic Risks: Balancing Friction And Convenience

Critical Takeaways Digital friction is the resistance created where additional steps are required for someone to start using a device or service. Companies strive to reduce friction and increase convenience but this can be at the expense of security and other...
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