Critical Takeaways It is easy to attribute crisis success as simply being lucky when in fact companies have earned this ‘luck’ through hard work and preparedness. A concept in sailing is that of a ‘black box’ into which a Captain deposits ‘points’. They can then draw on these points to give them a little bit […]
Critical takeaways When asked about “high reputation” firms, one that always comes to mind is the outdoor retailer Patagonia which has a very high reputation due to its commitment and authenticity to its mission. You can learn a lot from Patagonia but don’t just copy their approach: a good reputation is based on being authentic […]
Critical takeaways The story of Noah’s Ark reminds us of the need to actually take action in response to risk. This story is quoted in a 1995 HBR article by Norm Augustine who lays out six points for crisis success based on his experiences in government and business. Despite the article’s age, Augustine’s six points […]
Critical takeaways Op-eds are a powerful way of telling your story in a crisis and should be in every communicator’s tool kit. Op-eds written by a committee will fail to make your points clearly. Communications should write the piece with input from the subject matter expert. This guidance note is based on our experience using […]