The Risk of Patagonia Envy
Critical takeaways When asked about “high reputation” firms, one that always comes to mind is the outdoor retailer Patagonia which has a very high reputation due to its commitment and authenticity to its mission. You can learn a lot from Patagonia but don’t just copy...
Noah and Augustine: a crisis history lesson
Critical takeaways The story of Noah’s Ark reminds us of the need to actually take action in response to risk. This story is quoted in a 1995 HBR article by Norm Augustine who lays out six points for crisis success based on his experiences in government and business....
Courage and conviction in crafting an op-ed
Critical takeaways Op-eds are a powerful way of telling your story in a crisis and should be in every communicator’s tool kit. Op-eds written by a committee will fail to make your points clearly. Communications should write the piece with input from the subject matter...Critical Moments: The New Mindset of Reputation Management
In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence through meeting the needs and expectations of the public.
