noahs arc

Noah and Augustine: a crisis history lesson

Critical takeaways The story of Noah’s Ark reminds us of the need to actually take action in response to risk. This story is quoted in a 1995 HBR article by Norm Augustine who lays out six points for crisis success based on his experiences in government and business. Despite the article’s age, Augustine’s six points […]

typing op-ed

Courage and conviction in crafting an op-ed

Critical takeaways Op-eds are a powerful way of telling your story in a crisis and should be in every communicator’s tool kit. Op-eds written by a committee will fail to make your points clearly. Communications should write the piece with input from the subject matter expert. This guidance note is based on our experience using […]