Intersection of Strategy and Expectations

Intersection of Strategy and Expectations

We all love to use the word strategy and this is the natural level at which a communicator should be thinking.  Our efforts are a major part of what makes strategy – the way in which the organization will realize its objectives – work. But much as we like...
The most critical skill in a crisis is…

The most critical skill in a crisis is…

  I’m often asked, “What are the keys to crisis response success?”.  After 25 years in the field, I have a ready stock of answers (a whole book’s worth in fact).  However, many of these articles have been from the standpoint of what the company...
Don’t be a gazelle – how to manage fear in crisis

Don’t be a gazelle – how to manage fear in crisis

Don’t be a gazelle – how to manage fear in crisis I was recently watching Animal Planet with my daughter. The show was about predators hunting their prey, in this case a lion and a herd of gazelle. Gazelles have keen hearing and a good sense of smell but sensing the...
What about litigation?

What about litigation?

  In my experience, at some point in the discussions during a crisis someone will utter a phrase that will kill the conversation. “We need to think about litigation.” This sounds like a pertinent and important thing to think about but this statement is as useful...
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