Construction site crane building Strategy 3D word. Part of a series.

Intersection of Strategy and Expectations

We all love to use the word strategy and this is the natural level at which a communicator should be thinking.  Our efforts are a major part of what makes strategy – the way in which the organization will realize its objectives – work. But much as we like to talk about it, it’s also […]

The most critical skill in a crisis is…

  I’m often asked, “What are the keys to crisis response success?”.  After 25 years in the field, I have a ready stock of answers (a whole book’s worth in fact).  However, many of these articles have been from the standpoint of what the company should do, how fast they should respond or who should […]

gazelle in fear

Don’t be a gazelle – how to manage fear in crisis

Don’t be a gazelle – how to manage fear in crisis I was recently watching Animal Planet with my daughter. The show was about predators hunting their prey, in this case a lion and a herd of gazelle. Gazelles have keen hearing and a good sense of smell but sensing the lion, their immediate response […]

What about litigation?

  In my experience, at some point in the discussions during a crisis someone will utter a phrase that will kill the conversation. “We need to think about litigation.” This sounds like a pertinent and important thing to think about but this statement is as useful as the head of communications saying ‘it’s blowing up […]