Trajectory of a Crisis: Are you prepared for what happens next?

What I want you to do is look at the trajectory of a crisis shown below and look specifically for the dotted line. The dotted line is where most crisis response tends to stop. After something breaks — my least-favorite expression to hear in these moments is “It’s blowing up on Twitter!” — usually there […]


Sorry doesn’t have to be the hardest word

  It should not be so hard for companies to “Sorry.” Recently, I was mulling over the different responses I normally see during a crisis meeting if the CEO asks, “What happens if we just apologize?” General Counsel: panic.   “No. We can’t do that. We can’t accept blame because of the implications it’ll have […]

two businessmen talking

The Risk Whisperer

  The Chief Information Security Officer (CISO) gave his update to the group. ‘Someone accessed our user database with a set of compromised access credentials they obtained through phishing attacks. We think we’ve lost some PII and unhashed user login info. Unfortunately, it looks as though they also corrupted some of the logs in the […]

Silo thinking - independence

A Question of Independence: Life on Silo Island

I was recently put in an awkward situation where the question of the crisis communications team’s independence at a major organization became an issue. As background, the communications team had asked me to work with them to prepare some materials related to a specific product launch.  There was the potential that the launch could cause […]

sailing into heavy weather

Heavy Weather Crisis Planning

Having the ability to find a link between your passion and your profession will make you better at both. That said, I often try to uncover the similarities between what we do in crisis communications and crisis planning with my passion for sailboat racing and long distance sailing. I was recently watching a video about […]