By Bill Coletti, CEO, Kith Critical Takeaways: True success in influencer marketing is earned, not bought Be aware of what influencers are saying, and what’s important to them Access as currency Approach like you would a friend In 2016, your communications plan was considered incomplete if it didn’t include “influencer marketing.” We’re big believers in […]

By Bill Coletti, CEO, Kith Critical Takeaways: Trust in executive leadership is on the decline, which is serious given the direct impact a CEO’s reputation has on a corporation’s reputation A company’s leadership must demonstrate humility in service to the company; in addition to vision, passion and visibility CEOs, regardless of company size or industry, […]