Chipotle’s Food Issues: Communicating Openly to Control the Message

By Bill Coletti, CEO, Kith   Critical Takeaways: Critical Moments can occur at any time, without warning. You must always be prepared. By taking four steps, Chipotle was able to engage with customers, communities, and critics through a critical moment. It is a food manufacturer, retailer or restaurant’s worst nightmare – a food borne illness outbreak […]

Crisis Planning: How to Manage Strategic Reputational Risks

By Bill Coletti, CEO, Kith The previous post, Crisis Planning: How to Manage Preventable Reputational Risks, reviewed one of three reputational risks we’ll cover in this series on crisis planning. This post will cover the second risk: strategic reputational risks. Check out our overview of how companies can use a new framework for crisis planning. […]