Corporate Reputation and Brand: Two Very Different Things

By Bill Coletti, CEO, Kith Critical Takeaways: ·      A good reputation does not guarantee a potent brand. ·      According to cognitive anthropologist Dr. Bob Deutsch, reputation stems from people looking out at the corporation; brand stems from people looking at themselves. ·       CEOs should be paid to go after Return on Attachment (ROA) rather than […]

Getting Started: How “Why?” Defines All Other Questions

By Bill Coletti, CEO, Kith Critical Takeaways: ·      Every organization knows what and how they do what they do, but few take the time to ask why they do what they do. ·      “Why?” is your purpose, your cause, your belief—why does your organization exist? ·      According to Simon Sinek, leaders who start with the […]