Crafting the Perfect Crisis Simulation

The Best Crisis Simulations Follow a Recipe, Leaving Your Team Better Prepared to React to Crisis   Creating the perfect culinary recipe can take years. Ingredient measurements are carefully calibrated, spices are meticulously added and subtracted, and numerous taste tests occur before the perfect combination is uncovered.   A similar process occurs when developing a […]

3 Questions (and Answers) On CEO Authenticity

By Bill Coletti, CEO, Kith   An interesting question: who’s the most authentic CEO in the world?   Yes, authentic. Authentic as defined by the dictionary is   “Representing one’s true nature or beliefs; true to oneself or to the person identified.”   Or more simply put: REAL.   We’re used to ranking CEOs by […]

Death By Binder

Crisis binders are outdated and a risk to your reputation   By Bill Coletti, CEO, Kith   I’m going to let you in on a secret that may upset my fellow crisis communications experts. Those binders you have on your shelf right now? The ones a consultant charged you and your company thousands of dollars […]

Brick By Brick: Rebuilding Your Reputation Post-Crisis

Why post-crisis is the best time for your company to ideate on its reputation Critical takeaways: Pattern recognition helps communicators anticipate what is likely to happen next Awareness of risks present, past and future helps organizations recover their reputations more effectively Values alignment post-crisis ensures a stronger, more resilient corporate reputation   There’s carnage in […]

In Crisis Response and Recovery, Industry Matters

  Many of us have seen dozens of corporate crises hit in our careers; it actually seems like we’re getting two or more major ones a week recently, from Wells Fargo’s scandal to VW’s diesel dupe to the infamous United passenger drag-off.   We’re also pretty familiar with the typical cycle on these situations:   […]

Uber’s Post-Crisis Playbook: Assessment

By Bill Coletti, CEO, Kith     Uber’s PR nightmare may not be completely over, but it’s certainly come to a turning point. The forced resignation of Uber CEO Travis Kalanick is viewed by many as as the first step in getting the company back on track and back in the public’s good graces. But […]